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You are a manager working for an international company and have just been promoted to Global Acquisitions. Your firm is a US leader in athletic footwear and wants to expand overseas thinking that the international segments would love your products. Additionally, this expansion can also include lower manufacturing costs then experienced in the United States.
You are to create an argument for this move to upper management based on careful analysis of a) cultural implications b) a culture gram for a country that your firm might seek expansion to and c) implications of global management.
You get to choose the country in Europe, Asia or Africa. Write an essay that includes all three items. Please note your reply must be comprehensive. This denotes that all work must include proper title page and bibliography. Your work minimally should four to five double-spaced pages and follow the proper rules for APA guidelines including but not limited to spelling and grammar. Please note that the use of “wiki’s” are unacceptable in academic work as are blogs and unauthorized websites. Included in this are the use of sites such as “dictionary.com.” All reference works must be scholarly therefore it is suggested to use the available links in the electronic library to aid your efforts.
Remember to use the assessment sheet to ensure your paper adheres to all grading and APA guidelines.
Rubric

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