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Q1: (10 points)
a) As grocery stores in the UK (and elsewhere) shifted to “central distribution” what changes took place in the competitive landscape for packaged yogurt that was offered to consumers?
b) From a consumers’ point of view what benefits did central distribution create? What were some negative consequences of central distribution to the consumer?
Q2: (10 points)
a) As European regulators increased their scrutiny of health claims made by yogurt makers, how did the various yogurt brands respond?
b) Given the inability to substantiate health claims, how did the competitive landscape change in favor of well established yogurt brands relative to less well-established or new brands?


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