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Each student should analyze one comprehensive case analysis chosen from the textbook. Written report: Maximum 15 pages, Double spaced, Times New Roman, 12. All references and sources must be cite.
1- Skim the case rather quickly to get an overview of the situation it presents; 2- Read the case thoroughly to digest the facts and circumstances; 3- Carefully review all the information presented in the exhibits; 4- Decide what the strategic issues are; 5- Start your analysis of the issues with some number crunching; 6- Apply the concepts and techniques of strategic analysis you have been studying.7- Check out conflicting opinions and make some judgments about the validity of all the data provided.8- Support your diagnosis and opinions with reasons and evidence9- Develop an appropriate action plan and set of recommendations.
Textbook: Strategic Management: A Competitive Advantage Approach, Concepts and Cases (16th Edition)16th Edition by Fred R. David (Author), Forest R. David (Author), Meredith E. David (Author) ISBN-13: 978-013416784


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