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Can you help me understand this Marketing question?For your initial essay, address the issue of “last-mile delivery.” Last-mile delivery directly influences customer expectations and satisfaction but also represents an enormous challenge and cost for marketers. Is it worth the expense and effort to deliver products fast? Why or why not?Contribute your answer in an essay of 500-1000 words. You may wish to consider the impact of last-mile delivery on the UN’s sustainable development goals (SDGs). Remember to cite your sources using APA formatTextbook ReadingsTuten, T. (2020). Principles of Marketing for a Digital Age. Sage Publications.Chapter 8: Distributing Value: Place
Videos (3)Chapter 8 Lecture VideoWhat Are the Trends in Final Mile LogisticsWhy is the last-mile of delivery so costly and complex?PowerPoint Slide Decks (1)
Requirements: APA | Essay | 2 pages, Single spaced


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