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1. When analyzing the last century of advertising design and theory, perpetual change has been the industry’s sole consistency. Select a company with an unwavering advertising presence over the last 50+ years (Coca-Cola, Sears, Ford, etc.) and analyze the evolution of their advertising messages. This analysis should engage concepts from this course (mandatory) as well as adjacent coursework from your academic journey (optional). You do NOT need to analyze each and every nuance of your company’s advertising evolution. Select 3-4(ish) major theoretical contributors to your campaign’s evolution and elaborate on each. Few theories/concepts that you might be able to utilize for your first paper: -Push vs. Pull Marketing -The rise of IMC -Social learning -Uses and gratifications -Technology Acceptance Model -Social Acceptance The details: – 4000 word max (excluding references and footnotes) – APA format. You’re all grown, write accordingly – I despise rubrics. Craft your paper to your liking…you all (should) know the drill by now – Advertisements and other campaign imagery supporting your paper’s position(s) are important – Utilize at least five academic sources – Don’t even THINK about submitting a paper with a Wiki page in your references


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