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Distinguish among the following bases of comparison: (1) intracompany, (2) industry averages, and (3) intercompany.
Intra company Industry Averages Inter company 1 Comparisons that are done within a company are helpful to detect changes in financial structures and trends Comparisons with industry averages such as S&P, Moody’s provide information about a company’s relative positioning within the industry Comparisons with companies such as samsung provide insight into a company’s competitive position 2 A comparison of Apple’s current cash account with the previous year’s cash account shows either a rise or drop Apple’s financial data…

can be compared with the averages for the IT compiled by financial ratings organizations such as S&P, Moody’s Apple’s total sales for the year can be compared with the total sales of its competitors such as Samsung 3 A comparison of Apple’s year-end cash amount with the total assets at year-end shows the proportion of total assets in the form of cash


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